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關于企業新聞宣傳工作的思考

　　2023年金(jin)秋，全國宣(xuan)傳(chuan)(chuan)(chuan)思想(xiang)(xiang)文(wen)(wen)(wen)化(hua)(hua)工(gong)作(zuo)會議召開(kai)。習近平(ping)總書記對宣(xuan)傳(chuan)(chuan)(chuan)思想(xiang)(xiang)文(wen)(wen)(wen)化(hua)(hua)工(gong)作(zuo)作(zuo)出重要(yao)指示：宣(xuan)傳(chuan)(chuan)(chuan)思想(xiang)(xiang)文(wen)(wen)(wen)化(hua)(hua)工(gong)作(zuo)事關(guan)黨的(de)前途(tu)命(ming)運，事關(guan)國家長治久安，事關(guan)民(min)族凝聚力和向心(xin)力，是(shi)一(yi)項(xiang)極(ji)端重要(yao)的(de)工(gong)作(zuo)。黨的(de)新聞(wen)(wen)輿論(lun)工(gong)作(zuo)是(shi)宣(xuan)傳(chuan)(chuan)(chuan)思想(xiang)(xiang)文(wen)(wen)(wen)化(hua)(hua)工(gong)作(zuo)的(de)重要(yao)組成部分(fen)，發揮(hui)著舉(ju)旗幟、聚民(min)心(xin)、育(yu)新人、興文(wen)(wen)(wen)化(hua)(hua)、展(zhan)形(xing)象的(de)重要(yao)作(zuo)用，這是(shi)企業(ye)新聞(wen)(wen)宣(xuan)傳(chuan)(chuan)(chuan)工(gong)作(zuo)者必須(xu)自覺承擔起的(de)使命(ming)任務(wu)，也是(shi)企業(ye)新聞(wen)(wen)宣(xuan)傳(chuan)(chuan)(chuan)工(gong)作(zuo)者工(gong)作(zuo)的(de)根本(ben)遵循和基本(ben)思路(lu)。

　　把(ba)(ba)牢(lao)新聞(wen)宣(xuan)(xuan)(xuan)(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)輿(yu)論導向。堅持(chi)“黨管(guan)(guan)宣(xuan)(xuan)(xuan)(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)”的(de)原則，把(ba)(ba)宣(xuan)(xuan)(xuan)(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)工(gong)作(zuo)(zuo)(zuo)列入(ru)企業年(nian)度黨建(jian)工(gong)作(zuo)(zuo)(zuo)要(yao)點，在頂(ding)層設計中確立企業宣(xuan)(xuan)(xuan)(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)定位，把(ba)(ba)新聞(wen)宣(xuan)(xuan)(xuan)(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)工(gong)作(zuo)(zuo)(zuo)任(ren)務指標列入(ru)各級(ji)(ji)黨組(zu)(zu)織(zhi)(zhi)黨建(jian)工(gong)作(zuo)(zuo)(zuo)責任(ren)書，進一(yi)步壓緊(jin)壓實(shi)黨組(zu)(zu)織(zhi)(zhi)抓好新聞(wen)宣(xuan)(xuan)(xuan)(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)工(gong)作(zuo)(zuo)(zuo)的(de)責任(ren)感和使命感。堅守新聞(wen)宣(xuan)(xuan)(xuan)(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)工(gong)作(zuo)(zuo)(zuo)主(zhu)方(fang)向，自覺宣(xuan)(xuan)(xuan)(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)好黨的(de)路線、方(fang)針、政策，強化輿(yu)論導向和宣(xuan)(xuan)(xuan)(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)引導，以(yi)“首頁首屏(ping)首條”轉載轉發(fa)習近平總書記重(zhong)(zhong)要(yao)講(jiang)話(hua)精神(shen)和黨中央、國(guo)務院(yuan)的(de)重(zhong)(zhong)大部署(shu)，及時(shi)(shi)宣(xuan)(xuan)(xuan)(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)刊發(fa)上(shang)級(ji)(ji)黨組(zu)(zu)織(zhi)(zhi)重(zhong)(zhong)要(yao)宣(xuan)(xuan)(xuan)(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)內(nei)容，推動各級(ji)(ji)黨組(zu)(zu)織(zhi)(zhi)及全體(ti)黨員(yuan)干部職工(gong)認真學習宣(xuan)(xuan)(xuan)(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)貫徹(che)習近平新時(shi)(shi)代中國(guo)特色社(she)會(hui)主(zhu)義思想，以(yi)實(shi)際行(xing)動堅定擁護(hu)“兩個(ge)確立”、堅決做到“兩個(ge)維(wei)護(hu)”。制定企業《宣(xuan)(xuan)(xuan)(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)信(xin)(xin)息(xi)工(gong)作(zuo)(zuo)(zuo)管(guan)(guan)理辦(ban)法》，對(dui)宣(xuan)(xuan)(xuan)(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)信(xin)(xin)息(xi)采集報送發(fa)布進行(xing)管(guan)(guan)理，做好保密(mi)審(shen)查，執行(xing)新聞(wen)宣(xuan)(xuan)(xuan)(xuan)(xuan)(xuan)(xuan)傳(chuan)(chuan)(chuan)“三審(shen)三校(xiao)”，確保新聞(wen)報道不越紀律“紅線”、不碰原則“底線”。以(yi)《微信(xin)(xin)工(gong)作(zuo)(zuo)(zuo)群管(guan)(guan)理規范》對(dui)微信(xin)(xin)工(gong)作(zuo)(zuo)(zuo)群進行(xing)動態(tai)管(guan)(guan)理，以(yi)《職工(gong)文(wen)明上(shang)網(wang)(wang)行(xing)為(wei)規范》倡導職工(gong)增強政治意識(shi)、法律意識(shi)、網(wang)(wang)絡道德意識(shi)、社(she)會(hui)責任(ren)意識(shi)、工(gong)作(zuo)(zuo)(zuo)紀律意識(shi)、信(xin)(xin)息(xi)保密(mi)意識(shi)、網(wang)(wang)絡安(an)全意識(shi)，引領職工(gong)成長進步。

　　突出新聞宣(xuan)(xuan)(xuan)傳(chuan)內容實(shi)質(zhi)。企業(ye)(ye)(ye)宣(xuan)(xuan)(xuan)傳(chuan)工(gong)(gong)作(zuo)要(yao)“圍(wei)繞(rao)中心，服務(wu)大局”，要(yao)與科(ke)研(yan)生產經營發展(zhan)深(shen)度融合，對(dui)內傳(chuan)遞能量(liang)、凝聚(ju)共(gong)識、堅定信心，對(dui)外提(ti)(ti)煉優勢(shi)、鍛造形(xing)象、傳(chuan)播品牌。要(yao)主(zhu)(zhu)動(dong)(dong)(dong)服務(wu)企業(ye)(ye)(ye)發展(zhan)戰略定位，找(zhao)準(zhun)新聞宣(xuan)(xuan)(xuan)傳(chuan)工(gong)(gong)作(zuo)與中心工(gong)(gong)作(zuo)的(de)(de)(de)最佳結(jie)(jie)合點(dian)，把企業(ye)(ye)(ye)新聞宣(xuan)(xuan)(xuan)傳(chuan)報道選(xuan)題(ti)、內容策劃(hua)與企業(ye)(ye)(ye)不同(tong)階段的(de)(de)(de)生產經營重點(dian)任務(wu)、主(zhu)(zhu)攻方(fang)向結(jie)(jie)合起來，制定年(nian)度新聞宣(xuan)(xuan)(xuan)傳(chuan)工(gong)(gong)作(zuo)要(yao)點(dian)，確定年(nian)度宣(xuan)(xuan)(xuan)傳(chuan)報道重點(dian)選(xuan)題(ti)計劃(hua)，每季(ji)發布季(ji)度宣(xuan)(xuan)(xuan)傳(chuan)工(gong)(gong)作(zuo)指導，通過主(zhu)(zhu)動(dong)(dong)(dong)選(xuan)題(ti)、主(zhu)(zhu)動(dong)(dong)(dong)策劃(hua)、主(zhu)(zhu)動(dong)(dong)(dong)溝通、精(jing)準(zhun)指導，努(nu)力(li)提(ti)(ti)升新聞宣(xuan)(xuan)(xuan)傳(chuan)的(de)(de)(de)針對(dui)性(xing)和(he)(he)新聞宣(xuan)(xuan)(xuan)傳(chuan)“時、度、效”。突出重點(dian)工(gong)(gong)作(zuo)的(de)(de)(de)跟(gen)蹤報道，對(dui)國企改(gai)革深(shen)化(hua)提(ti)(ti)升行動(dong)(dong)(dong)、高質(zhi)量(liang)發展(zhan)、科(ke)技(ji)創(chuang)新、夯實(shi)質(zhi)量(liang)安全兩大基石(shi)、黨的(de)(de)(de)建設的(de)(de)(de)做(zuo)法和(he)(he)成(cheng)果、群(qun)團性(xing)活動(dong)(dong)(dong)以及(ji)先進人物和(he)(he)事(shi)跡(ji)等進行大力(li)宣(xuan)(xuan)(xuan)揚(yang)，在(zai)生動(dong)(dong)(dong)鮮活、具體形(xing)象、入腦入心上下(xia)(xia)功(gong)夫，著力(li)講述好(hao)企業(ye)(ye)(ye)故事(shi)，傳(chuan)播好(hao)企業(ye)(ye)(ye)聲音(yin)，樹立好(hao)企業(ye)(ye)(ye)形(xing)象。要(yao)積極利用好(hao)新媒(mei)體平臺，推動(dong)(dong)(dong)各(ge)類媒(mei)體及(ji)平臺的(de)(de)(de)信息資(zi)源互(hu)聯互(hu)通、共(gong)建共(gong)享，構建網(wang)上網(wang)下(xia)(xia)一體、內宣(xuan)(xuan)(xuan)外宣(xuan)(xuan)(xuan)聯動(dong)(dong)(dong)的(de)(de)(de)輿論格(ge)局，不斷(duan)提(ti)(ti)升新聞宣(xuan)(xuan)(xuan)傳(chuan)和(he)(he)企業(ye)(ye)(ye)文化(hua)的(de)(de)(de)吸(xi)引(yin)力(li)、感染力(li)和(he)(he)傳(chuan)播力(li)。

　　提(ti)高(gao)新(xin)聞(wen)(wen)(wen)宣(xuan)(xuan)傳(chuan)(chuan)(chuan)隊(dui)伍(wu)(wu)能(neng)(neng)(neng)力(li)(li)。人(ren)才(cai)隊(dui)伍(wu)(wu)建設是確(que)保新(xin)聞(wen)(wen)(wen)宣(xuan)(xuan)傳(chuan)(chuan)(chuan)工(gong)(gong)作(zuo)質量的(de)(de)關鍵(jian)。要積(ji)極(ji)構建黨(dang)委集(ji)中(zhong)統一(yi)(yi)領(ling)導，黨(dang)政(zheng)(zheng)(zheng)齊(qi)抓共管，宣(xuan)(xuan)傳(chuan)(chuan)(chuan)部門(men)組織協調(diao)，各(ge)業(ye)(ye)(ye)務部門(men)協同(tong)(tong)推進的(de)(de)大(da)宣(xuan)(xuan)傳(chuan)(chuan)(chuan)工(gong)(gong)作(zuo)格局。緊扣新(xin)聞(wen)(wen)(wen)宣(xuan)(xuan)傳(chuan)(chuan)(chuan)腳力(li)(li)、眼(yan)力(li)(li)、腦力(li)(li)、筆力(li)(li)“四力(li)(li)”要求，選拔政(zheng)(zheng)(zheng)治素養(yang)高(gao)、業(ye)(ye)(ye)務能(neng)(neng)(neng)力(li)(li)強的(de)(de)優(you)秀專(zhuan)業(ye)(ye)(ye)人(ren)才(cai)負責新(xin)聞(wen)(wen)(wen)宣(xuan)(xuan)傳(chuan)(chuan)(chuan)和(he)輿情工(gong)(gong)作(zuo)。實施(shi)宣(xuan)(xuan)傳(chuan)(chuan)(chuan)干部培養(yang)工(gong)(gong)程，積(ji)極(ji)參加新(xin)聞(wen)(wen)(wen)宣(xuan)(xuan)傳(chuan)(chuan)(chuan)、保密培訓(xun)、融媒體業(ye)(ye)(ye)務培訓(xun)等，不斷掌握新(xin)知識(shi)、熟(shu)悉(xi)新(xin)領(ling)域、開拓(tuo)新(xin)視野，增強政(zheng)(zheng)(zheng)治素質和(he)本領(ling)能(neng)(neng)(neng)力(li)(li)。倡導“人(ren)人(ren)爭當(dang)通(tong)訊(xun)(xun)員、人(ren)人(ren)善講企業(ye)(ye)(ye)故(gu)事”理念(nian)，在(zai)各(ge)部門(men)遴選熱愛(ai)新(xin)聞(wen)(wen)(wen)宣(xuan)(xuan)傳(chuan)(chuan)(chuan)工(gong)(gong)作(zuo)并有一(yi)(yi)定基礎的(de)(de)職工(gong)(gong)組建通(tong)訊(xun)(xun)員隊(dui)伍(wu)(wu)，充足宣(xuan)(xuan)傳(chuan)(chuan)(chuan)人(ren)才(cai)儲(chu)備。舉辦宣(xuan)(xuan)傳(chuan)(chuan)(chuan)報(bao)道寫作(zuo)培訓(xun)班，邀(yao)請專(zhuan)業(ye)(ye)(ye)人(ren)士現場(chang)授課，不斷提(ti)升宣(xuan)(xuan)傳(chuan)(chuan)(chuan)隊(dui)伍(wu)(wu)的(de)(de)整體新(xin)聞(wen)(wen)(wen)素養(yang)和(he)專(zhuan)業(ye)(ye)(ye)能(neng)(neng)(neng)力(li)(li)；建立“傳(chuan)(chuan)(chuan)幫帶(dai)”內部學習交流(liu)機制，不定期舉辦讀書會，選定一(yi)(yi)篇通(tong)訊(xun)(xun)員采(cai)寫的(de)(de)新(xin)聞(wen)(wen)(wen)初稿，由文筆較好、經驗(yan)豐(feng)富的(de)(de)宣(xuan)(xuan)傳(chuan)(chuan)(chuan)工(gong)(gong)作(zuo)人(ren)員修改(gai)完善，大(da)家共同(tong)(tong)交流(liu)研討(tao)稿件寫法，在(zai)“寫中(zhong)訓(xun)、訓(xun)中(zhong)寫”。在(zai)給付稿酬(chou)之外，實施(shi)宣(xuan)(xuan)傳(chuan)(chuan)(chuan)信息積(ji)分(fen)制，對(dui)在(zai)不同(tong)(tong)層級(ji)(ji)媒體中(zhong)刊發的(de)(de)宣(xuan)(xuan)傳(chuan)(chuan)(chuan)信息賦予(yu)不同(tong)(tong)分(fen)值，每(mei)年根據(ju)積(ji)分(fen)統計結果對(dui)達到不同(tong)(tong)分(fen)值的(de)(de)通(tong)訊(xun)(xun)員再次分(fen)級(ji)(ji)獎(jiang)勵，并作(zuo)為評選“優(you)秀通(tong)訊(xun)(xun)員”的(de)(de)主(zhu)要參考依據(ju)，激發基層通(tong)訊(xun)(xun)員把鏡(jing)頭聚(ju)焦(jiao)到一(yi)(yi)線(xian)、采(cai)集(ji)報(bao)送一(yi)(yi)線(xian)最鮮活宣(xuan)(xuan)傳(chuan)(chuan)(chuan)信息的(de)(de)主(zhu)動(dong)性(xing)和(he)積(ji)極(ji)性(xing)。（光(guang)(guang)電(dian)集(ji)團湖光(guang)(guang)公司 潘麗(li)華）